July 29, 2007

Good Sense Storytelling

Drew Westen, a professor who's acted as a strategist for some of the Democratic campaigns talks about winning the political communications war. Some of it, same old, same old, but this point is something that Democrats could stand to soak in and think over:

... If the other side is trashing you and you say nothing or back down, you cede to your adversaries the neural networks that constitute public opinion. People vote largely with their passions, and if you jam their emotional radar, you prevent them from making emotionally informed decisions. Consider the case of George W. Bush, whose life story telegraphed everything voters needed to know to make an informed decision about him: He had dodged the Vietnam-era draft while avidly supporting the war; he had drunk his way through much of his adulthood, even while he had young children at home; he had shown extraordinary incompetence in the business world; his campaign had smeared Sen. John McCain with stories about mental instability and an allegedly illegitimate baby to get Bush through the South Carolina primary in 2000; and he had mocked a fellow born-again Christian whom he put to death as governor of Texas. It was quite a story. The problem was that the Democrats wouldn't tell it. ...

I think they're learning. Anyway, it seems like it. I hope. Lives depend on it, so I hope that this time, the Democratic candidates keep that in mind.

Posted by natasha at July 29, 2007 04:10 AM | Communications | Technorati links |
Comments

NICE

Posted by: 万用表 at July 29, 2007 04:35 AM

Japan PM 'suffers election blow'

Posted by: ccoaler at July 29, 2007 05:11 AM